Snow Brand Milk Products

Snow Brand Milk Products Co., Ltd. (雪印乳業株式会社 Yukijirushi Nyūgyō Kabushiki-gaisha?, TYO: 2262) is one of the largest dairy companies in Japan.[1][2]

In 2000, more than 14,000 people got sick from old milk sold by Snow Brand, the worst case of food poisoning in Japan.[3] The company was criticized for failing to recall quickly.[1][4]

The company was marged by "Megmilk Snow Bland Company, Limited (雪印メグミルク株式会社 Yukijirushi Megumiruku Kabushiki-gaisha?)" on April 1, 2011.

References

  1. ^ a b Haig, Matt (2005). "5.44 Snow Brand milk products". Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page. pp. 114–116. ISBN 0749444339. http://books.google.com/books?id=6o7SrLdgx8gC&pg=PA114. Retrieved 2009-03-06. 
  2. ^ Yamaguchi, Mari (2000-08-30). "Japan Concerned Over Food Safety". Washington Post / AP. http://www.washingtonpost.com/wp-srv/aponline/20000830/aponline152829_000.htm. Retrieved 2009-03-06. 
  3. ^ "Japan retailers pull scandal-tainted Fujiya candy and cakes off shelves". International Herald Tribune/AP. 2007-01-15. http://www.iht.com/articles/ap/2007/01/16/business/AS-FIN-COM-Japan-Old-Cakes.php. Retrieved 2009-03-06. 
  4. ^ Doeg, Colin (2005). "17.4 The scandal the sucked in an industry". Crisis Management in the Food and Drinks Industry: A Practical Approach (2, illustrated, revised ed.). Springer. pp. 186,188. ISBN 0387233822. http://books.google.com/books?id=9fgGEtiD_moC&pg=PA186. Retrieved 2009-03-06. 

External links